Escaping the tyranny of choice: When fewer attributes make choice easier

Fasolo, Barbara ORCID: 0000-0002-4643-5689, McClelland, Gary H. and Todd, P. M. (2007) Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing Theory, 7 (1). pp. 13-26. ISSN 1470-5931

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Item Type:	Article
Official URL:	http://mtq.sagepub.com/
Additional Information:	© 2007 SAGE Pub;ications
Divisions:	Management
Subjects:	A General Works > AC Collections. Series. Collected works
JEL classification:	D - Microeconomics > D4 - Market Structure and Pricing M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing D - Microeconomics > D0 - General
Date Deposited:	16 Jul 2008 14:16
Last Modified:	18 Nov 2024 23:30
URI:	http://eprints.lse.ac.uk/id/eprint/16208

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