Affective labour on Kuaishou: Sister Zhao and her cyber karaoke Bbr

Mengyun, He (2025) Affective labour on Kuaishou: Sister Zhao and her cyber karaoke Bbr. In: Digital China: Creativity and Community in the Sinocybersphere. Taylor and Francis, pp. 165-181. ISBN 9789463720670

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Abstract

This chapter explores gendered digital labour on the short video-sharing platform Kuaishou through the case of Zhao Jie (Sister Zhao), a female rural user who earns a living as a street vendor selling pancakes. Although Kuaishou provides her with a degree of empowerment and a sense of community, these "positive" aspects are tempered by the technological and social protocols that reinforce, rather than subvert precarity and gendered hierarchies.

Item Type:	Book Section
Additional Information:	© 2025 The Author(s)
Divisions:	LSE
Subjects:	H Social Sciences H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HT Communities. Classes. Races T Technology
Date Deposited:	08 Dec 2025 11:42
Last Modified:	08 Dec 2025 16:57
URI:	http://eprints.lse.ac.uk/id/eprint/130477

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