From ostensible to actual media pluralism. An examination of content diversity in Greece's fragmented online media system

Kartalis, Yani (2025) From ostensible to actual media pluralism. An examination of content diversity in Greece's fragmented online media system. GreeSE Papers: Hellenic Observatory Discussion Papers on Greece and Southeast Europe (210). Hellenic Observatory, London School of Economics and Political Science, London, UK.

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Abstract

This study examines the Greek media landscape, characterized by a paradox of low press freedom and high numerical fragmentation. The analysis is based on an extensive dataset comprising over 3.37 million article titles from a broad spectrum of Greek online media published throughout 2024. The findings reveal that this quantitative fragmentation does not necessarily lead to qualitative content pluralism. Thematic coverage across websites shows a lack of divergence while metrics of news polarity and stance towards the government follow similar trends. Only a few websites are positioned outside the larger clusters around these metrics with the majority being pro-government and positive. News agency content reproduction further contributes to homogenization. Crucially, the study provides empirical evidence that common ownership among media outlets significantly reduces the content’s diversity of viewpoints and stances. This suggests that media ownership structures exert a considerable influence on content, potentially undermining true media pluralism in Greece.

Item Type:	Monograph (Discussion Paper)
Official URL:	https://www.lse.ac.uk/hellenic-observatory/publica...
Additional Information:	© The Author
Divisions:	Hellenic Observatory
Subjects:	P Language and Literature > P Philology. Linguistics P Language and Literature > PN Literature (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited:	29 Sep 2025 14:42
Last Modified:	29 Sep 2025 14:48
URI:	http://eprints.lse.ac.uk/id/eprint/129624

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