De Haas, Esmée Henrieke Anne, Lee, Lik Hang, Huang, Yiming, Bermejo, Carlos, Hui, Pan and Lin, Zijun (2024) Towards trustworthy metashopping: studying manipulative audiovisual designs in virtual-physical commercial platforms. In: MM 2024 - Proceedings of the 32nd ACM International Conference on Multimedia. Proceedings of the ACM International Conference on Multimedia (32). Association for Computing Machinery, New York, NY, 68 - 77. ISBN 9798400706868
Full text not available from this repository.Abstract
E-commerce has emerged as a significant endeavour in which technological advancements influence the shopping experience. Simultaneously, the metaverse is the next breakthrough to transform multimedia engagement. However, under such situations, deceiving designs aimed at deceiving users into making desired choices might be more successful. This paper proposes the design space of manipulative techniques in e-commerce applications for the metaverse. We construct our arguments by evaluating user interaction with manipulative design in metaverse shopping experiences, followed by a survey among users to understand the effect of counteracting manipulative e-commerce scenarios. Our findings can understanding of design guidelines according to metaverse e-commerce experiences and the possibility of opportunities to improve user awareness of manipulative experiences.
| Item Type: | Book Section |
|---|---|
| Additional Information: | © 2024 ACM |
| Divisions: | STICERD |
| Subjects: | H Social Sciences > HF Commerce Q Science > QA Mathematics |
| Date Deposited: | 03 Dec 2024 13:45 |
| Last Modified: | 20 Dec 2024 00:21 |
| URI: | http://eprints.lse.ac.uk/id/eprint/126225 |
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