Vincent, Jane 
ORCID: 0000-0003-0299-3643 and Fortunati, Leopoldina
(2024)
How prepaid billing in Italy helped shape the global diffusion of mobile phones.
Technology and Culture, 65 (1).
293 - 314.
ISSN 0040-165X
Abstract
Why was Italy the first country to introduce prepaid mobile phone billing services in 1996? What was the key to its success that led seventy-five telecommunications operators to introduce prepaid billing by 1998 and accel-erated the mass adoption of mobile phones around the world? This article examines why prepaid was successful in light of national policies and sociocul-tural shifts. Along with SMS, handhelds, GSM, and the digitization of mobile communications, prepaid billing played a role in the rapid and immense spread of the mobile phone worldwide. As an innovative means of paying for mobile phone usage, prepaid represented a departure from operators’ previous mobile phone payment methods. The article argues that by overlooking the contribution of this form of payment, telephone historians, the media, and business scholars have ignored this important driver of the success of mobile phones.
| Item Type: | Article |
|---|---|
| Official URL: | https://muse.jhu.edu/issue/52094 |
| Additional Information: | © 2024 by the Society for the History of Technology |
| Divisions: | Media and Communications |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Date Deposited: | 20 Mar 2024 09:33 |
| Last Modified: | 15 Nov 2024 04:54 |
| URI: | http://eprints.lse.ac.uk/id/eprint/122432 |
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