An emerging “arms race”: resourcing the public communication effort

Bauer, Martin W. and Entradas, Marta ORCID: 0000-0001-7146-9912 (2022) An emerging “arms race”: resourcing the public communication effort. In: Entradas, Marta and Bauer, Martin W., (eds.) Public Communication of Research Universities: ‘Arms Race’ for Visibility or Science Substance? Routledge Studies in Science, Technology and Society. Routledge, Abingdon, UK, 97 - 115. ISBN 9780367461355

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Abstract

In this chapter, we observe the roll out of public communication of research institutes in the light of the medialisation hypothesis, for which we specify the arms race model (ARPC, arms race for public communication). We do this by examining relationships between the allocation of resources to public communication and the level of competition between universities and between research institutes. Using data on resources allocated and indicators of competition, we examine whether the statistical findings are consistent with an arms race in public communication. We are comparing data from eight countries (Brazil, the United States, Japan, the United Kingdom, the Netherlands, Portugal, Italy, and Germany; from N=2,030 research institutes) across six areas of research (Natural Sciences, Engineering & Technology, Medicine and Health Sciences, Agriculture, Social Sciences, and Humanities). The results suggest that there is an arms race for public communication, in some fields and countries more so than in others. We end with some speculation about a dawning era of ‘Baroque’ science communication’ in the consequences of this competition.

Item Type:	Book Section
Official URL:	https://www.routledge.com/Public-Communication-of-...
Additional Information:	© 2022 selection and editorial matter, the editors; individual chapters, the contributors
Divisions:	Psychological and Behavioural Science
Subjects:	Q Science > Q Science (General)
Date Deposited:	18 Jul 2022 09:12
Last Modified:	26 Oct 2024 16:45
URI:	http://eprints.lse.ac.uk/id/eprint/115584

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