Mills, Stuart (2020) #DeleteFacebook: from popular protest to a new model of platform capitalism? New Political Economy, 26 (5). pp. 851-868. ISSN 1356-3467
Full text not available from this repository.Abstract
In March 2018, a series of newspaper articles about the subversive use of the social media platform Facebook during various elections in 2016 were published. These revelations produced a backlash against the platform, which resulted in a popular hashtag, #DeleteFacebook. This article uses the #DeleteFacebook campaign as a case study to analyse the contemporary model of platform capitalism. Furthermore, by introducing emerging literature on data trusts–specifically, the notion of a bottom up data trust–this paper argues the #DeleteFacebook campaign reveals, both in its conception and in its ultimate failure, a desire for an alternative model of platform capitalism. By drawing on the #DeleteFacebook campaign, this article argues that a bottom up data trust designed to empower individual users can resolve many of the initial grievances, and barriers to success, experienced by the campaign.
| Item Type: | Article |
|---|---|
| Official URL: | https://www.tandfonline.com/journals/cnpe20 |
| Additional Information: | © 2020 Informa UK Limited |
| Divisions: | Psychological and Behavioural Science |
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting T Technology H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| JEL classification: | P - Economic Systems > P1 - Capitalist Systems > P16 - Political Economy P - Economic Systems > P4 - Other Economic Systems > P48 - Political Economy; Legal Institutions; Property Rights |
| Date Deposited: | 06 May 2022 14:12 |
| Last Modified: | 09 Nov 2024 18:06 |
| URI: | http://eprints.lse.ac.uk/id/eprint/115051 |
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