What works best in promoting climate citizenship? A randomised, systematic evaluation of nudge, think, boost and nudge+

Banerjee, Sanchayan ORCID: 0000-0002-0176-0429, Galizzi, Matteo M. ORCID: 0000-0002-7757-5625, John, Peter and Mourato, Susana ORCID: 0000-0002-9361-9990 (2022) What works best in promoting climate citizenship? A randomised, systematic evaluation of nudge, think, boost and nudge+. Geography and Environment Discussion Paper Series (32). Department of Geography and Environment, LSE, London, UK.

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Abstract

Nudges have been increasingly deployed to deliver climate policies in the last decade. Recent evidence shows nudges are hard to scale–up. So can we use nudges more effectively, or should we rely on other tools of behaviour change? We argue that reflective strategies can enhance nudges by encouraging agency and ownership in citizens. We test this by systematically comparing nudges to reflective interventions like thinks, boosts, and nudge+ over orders of low-carbon meals using an online experiment with 3,074 participants in the United Kingdom. We find all behavioural interventions increase intentions for climate-friendly diets, but encouraging reflection prior to nudging (“nudge+”) strengthens these treatment effects. There is no evidence of negative behavioural spillovers as measured by participants’ donations to pro-social charities. There is potential for reflective policies in promoting climate citizenship.

Item Type:	Monograph (Discussion Paper)
Official URL:	http://www.lse.ac.uk/geography-and-environment/res...
Additional Information:	© 2022 The Authors
Divisions:	Geography & Environment Psychological and Behavioural Science
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HM Sociology G Geography. Anthropology. Recreation > GE Environmental Sciences
JEL classification:	C - Mathematical and Quantitative Methods > C9 - Design of Experiments > C90 - General D - Microeconomics > D9 - Intertemporal Choice and Growth > D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving I - Health, Education, and Welfare > I1 - Health > I12 - Health Production: Nutrition, Mortality, Morbidity, Suicide, Substance Abuse and Addiction, Disability, and Economic Behavior Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics > Q1 - Agriculture > Q18 - Agricultural Policy; Food Policy Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics > Q5 - Environmental Economics > Q58 - Government Policy
Date Deposited:	05 May 2022 07:45
Last Modified:	11 Dec 2024 19:41
URI:	http://eprints.lse.ac.uk/id/eprint/115032

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