Cheng, Aaron 
ORCID: 0000-0002-2070-3761 and Li, Ting
(2019)
Mobile advertising as a customer retention strategy: evidence from a randomized field experiment.
In: Workshop on Information Systems and Economics, 2019-12-19 - 2019-12-20, Ludwig-Maximilians University, Munich, Germany, DEU.
(Submitted)
| Item Type: | Conference or Workshop Item (Other) |
|---|---|
| Official URL: | http://wiseconf.org/ |
| Additional Information: | © 2019 The Authors |
| Divisions: | Management |
| Subjects: | H Social Sciences > HF Commerce |
| Date Deposited: | 08 Jan 2020 10:18 |
| Last Modified: | 11 Sep 2025 00:05 |
| URI: | http://eprints.lse.ac.uk/id/eprint/103011 |
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