Cheng, Aaron and Li, Ting (2018) Mobile advertising as a customer retention strategy: evidence from a randomized field experiment. In: 2018 Annual Conference on Digital Experimentation, 2018-10-26 - 2018-10-27, MIT Initiative on the Digital Economy, Cambridge, United States. (Submitted)
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Other) |
|---|---|
| Official URL: | http://ide.mit.edu/events/2018-conference-digital-... |
| Additional Information: | © 2018 The Authors |
| Divisions: | Management |
| Subjects: | H Social Sciences > HF Commerce |
| Date Deposited: | 08 Jan 2020 10:18 |
| Last Modified: | 15 Sep 2023 08:37 |
| URI: | http://eprints.lse.ac.uk/id/eprint/103010 |
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