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Candidates in the upcoming 2018 US House election should communicate consistent and clear policy positions to maximize votes

Cahill, Christine and Stone, Walter J. (2018) Candidates in the upcoming 2018 US House election should communicate consistent and clear policy positions to maximize votes. USApp - American Politics and Policy Blog (11 Sep 2018). Website.

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Abstract

Communication strategies matter in elections. Candidates can be ambiguous in how they speak to the public by avoiding clear positions and strong statements or they can communicate by taking clear and consistent stances on issues. How do voters respond to these different strategies? In new research Christine Cahill and Walter J. Stone find that voters tend to feel more negatively about candidates who are more ambiguous in their statements. With this in mind, they argue that candidates in the upcoming 2018 election should clearly and consistently communicate their policy positions to the electorate in order to maximize their chance of winning.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/2018/09/11/candid...
Additional Information: © 2018 The Authors; Online
Divisions: IGA: United States Centre
Subjects: J Political Science > JA Political science (General)
J Political Science > JC Political theory
J Political Science > JK Political institutions (United States)
Sets: Research centres and groups > United States Centre
Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 16 Jan 2019 15:11
Last Modified: 23 Oct 2019 23:32
URI: http://eprints.lse.ac.uk/id/eprint/91874

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