Your research has been broadcast to millions - but how do you determine its impact?

Grant, Melissa, Vernall, Lucy and Hill, Kirsty (2018) Your research has been broadcast to millions - but how do you determine its impact? Impact of Social Sciences Blog (03 May 2018). Website.

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Abstract

The potential of broadcast programming to reach millions of people holds obvious appeal to researchers looking to maximise the dissemination of their work. But when it comes to impact, having vast reach is just one part of the equation - how can the significance of broadcast research be determined? Melissa Grant, Lucy Vernall and Kirsty Hill developed a mixed-methods approach, using questionnaires and focus groups, that sought to measure the impact of health-related research broadcast in two programmes on prime time television. Follow-up work conducted after the broadcasts showed that participants’ understanding of the issues had subsequently been enhanced, with a number revealing that they had changed their behaviours as a result of the research.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information:	© 2018 The Author(s)
Divisions:	LSE
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education
Date Deposited:	15 Aug 2018 13:58
Last Modified:	13 Sep 2024 13:38
URI:	http://eprints.lse.ac.uk/id/eprint/89912

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