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Feelings of pride and respect as drivers of ongoing member activity on crowdsourcing platforms

Boons, Mark, Stam, Daan and Barkema, Harry G. (2015) Feelings of pride and respect as drivers of ongoing member activity on crowdsourcing platforms. Journal of Management Studies, 52 (6). pp. 717-741. ISSN 0022-2380

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Identification Number: 10.1111/joms.12140

Abstract

Crowdsourcing platforms are online organizations that organize work by sourcing tasks to their members. As participation on crowdsourcing platforms is completely voluntary, getting members to actively participate in tasks on an ongoing basis is essential for the survival of these online platforms. Why members would be active on an ongoing basis, however, is currently not well understood. To understand ongoing member activity on crowdsourcing platforms, we build on the group engagement model, which postulates that feelings of pride and respect influence engagement because they foster identification with the group. We argue that, although in general the nature of crowdsourcing platforms limits the effects of identification processes on member behaviour, feelings of pride and respect will still play central roles in such online organizations, because feelings of pride and respect can directly drive members’ cooperative behaviors towards the platform organization. Moreover, we posit that the way in which platform organizations communicate with their members affects these feelings of pride and respect. We test these ideas in a longitudinal, multisource field study and find that feelings of pride drive ongoing member activity on an online crowdsourcing platform directly and that platform management can increase members’ feelings of pride and respect by engaging in specific organizational communication practices

Item Type: Article
Official URL: http://onlinelibrary.wiley.com/journal/10.1111/(IS...
Additional Information: © 2015 John Wiley & Sons Ltd and Society for the Advancement of Management Studies
Divisions: Management
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Sets: Departments > Management
Date Deposited: 08 Feb 2018 12:02
Last Modified: 20 Apr 2019 01:21
URI: http://eprints.lse.ac.uk/id/eprint/86701

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