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Social media and successful retail operations in the hyper-customisation era

Ramanathan, Usha, Nachiappan, Subramanian and Parrott, Guy (2017) Social media and successful retail operations in the hyper-customisation era. LSE Business Review (27 Jul 2017). Blog Entry.

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Abstract

It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Sets: Collections > LSE Business Review Blog
Date Deposited: 19 Oct 2017 16:21
Last Modified: 20 Feb 2019 17:48
URI: http://eprints.lse.ac.uk/id/eprint/83836

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