Ramanathan, Usha, Nachiappan, Subramanian and Parrott, Guy (2017) Social media and successful retail operations in the hyper-customisation era. LSE Business Review (27 Jul 2017). Website.
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Abstract
It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Date Deposited: | 19 Oct 2017 16:21 |
| Last Modified: | 11 Dec 2024 15:56 |
| URI: | http://eprints.lse.ac.uk/id/eprint/83836 |
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