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Turkey, the Middle East & the media| Neo-Ottoman cool 2: Turkish nation branding and Arabic-Language transnational broadcasting

Al-Ghazzi, Omar and Kraidy, Marwan (2013) Turkey, the Middle East & the media| Neo-Ottoman cool 2: Turkish nation branding and Arabic-Language transnational broadcasting. International Journal of Communication, 7. pp. 2341-2360. ISSN 1932-8036

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Abstract

Ten years after the Justice and Development Party (AKP) came to power in Turkey in 2002, Turkish-Arab relations have dramatically improved. This rapprochement was largely based on Turkey’s engagement with Arab publics as part of a soft power–based policy conceived as neo-Ottomanism. Against the backdrop of the remarkable popularity of Turkish television dramas in the Arab world, this article focuses on Turkey’s transnational broadcasting and nation-branding efforts. Acknowledging the limits and challenges to soft power, it argues that the success of neo-Ottomanism has been based on the Turkish government’s use of multiple strategies of outreach through popular culture, rhetoric, and broadcasting to create a new Turkish nation brand of neo-Ottoman cool, articulated as at once more benign and more powerful. The conclusion discusses how the Arab uprisings have complicated Turkey’s charm offensive in the Arab world.

Item Type: Article
Official URL: http://ijoc.org/
Additional Information: © 2013 The Authors © CC BY-NC-ND 3.0
Divisions: Media and Communications
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Departments > Media and Communications
Date Deposited: 10 Aug 2017 15:40
Last Modified: 25 Jul 2019 23:06
URI: http://eprints.lse.ac.uk/id/eprint/83735

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