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How a beer found success with an authentic use of history

Hatch, Mary Jo and Schultz, Majken (2017) How a beer found success with an authentic use of history. LSE Business Review (14 Mar 2017). Website.

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Abstract

History has a strong emotional appeal, inviting people to be part of something greater than themselves, write Mary Jo Hatch and Majken Schultz

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: D History General and Old World > D History (General)
H Social Sciences > HF Commerce
Sets: Collections > LSE Business Review Blog
Date Deposited: 05 Jun 2017 11:57
Last Modified: 31 Aug 2020 23:17
URI: http://eprints.lse.ac.uk/id/eprint/79941

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