Hatch, Mary Jo and Schultz, Majken (2017) How a beer found success with an authentic use of history. LSE Business Review (14 Mar 2017). Website.
|
PDF
- Published Version
Download (102kB) | Preview |
Abstract
History has a strong emotional appeal, inviting people to be part of something greater than themselves, write Mary Jo Hatch and Majken Schultz
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | LSE |
| Subjects: | D History General and Old World > D History (General) H Social Sciences > HF Commerce |
| Date Deposited: | 05 Jun 2017 11:57 |
| Last Modified: | 15 Sep 2023 21:01 |
| URI: | http://eprints.lse.ac.uk/id/eprint/79941 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics