Fornell, Claes, Morgeson, Forrest and Hult, Tomas (2017) Companies that do better by their customers also do better in the stock market. LSE Business Review (22 Feb 2017). Website.
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Abstract
Many firms don't understand the value of satisfied customers or don't collect their data correctly, write Claes Fornell, Forrest Morgeson and Tomas Hult
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Date Deposited: | 05 Jun 2017 07:43 |
| Last Modified: | 26 Oct 2021 23:20 |
| URI: | http://eprints.lse.ac.uk/id/eprint/79815 |
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