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Companies that do better by their customers also do better in the stock market

Fornell, Claes, Morgeson, Forrest and Hult, Tomas (2017) Companies that do better by their customers also do better in the stock market. LSE Business Review (22 Feb 2017). Blog Entry.

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Abstract

Many firms don't understand the value of satisfied customers or don't collect their data correctly, write Claes Fornell, Forrest Morgeson and Tomas Hult

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Sets: Collections > LSE Business Review Blog
Date Deposited: 05 Jun 2017 07:43
Last Modified: 30 Jul 2019 23:22
URI: http://eprints.lse.ac.uk/id/eprint/79815

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