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How to turn a Cinderella product into a market queen

Delmestri, Giuseppe and Greenwood, Royston (2017) How to turn a Cinderella product into a market queen. LSE Business Review (12 Jan 2017). Website.

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The case of Italian grappa shows that more than marketing is needed to raise a product's market status, write Giuseppe Delmestri and Royston Greenwood

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2017 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Date Deposited: 02 Jun 2017 13:03
Last Modified: 25 Oct 2021 23:17

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