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Clinton comeback: negative is good

Beckett, Charlie (2008) Clinton comeback: negative is good. POLIS: journalism and society at the LSE (05 Mar 2008). Website.

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We all pretend that ‘negative’ political campaigning is bad but it works and it is good. A few weeks ago I listened to LSE students of political campaigning call on Hills to ‘go negative’ in the face of the Obama surge. She did and despite the polls still showing her behind, she won Texas and the crucial Ohio votes last night. [Great coverage here from the outstanding Houston Chronicle website – fantastic photo series]. She did it by pointing out in measured but unmistakable terms that her opponent was, as we say in sarf London, “all mouth and no trousers”.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2008 The Author(s)
Divisions: Media and Communications
Subjects: J Political Science > JC Political theory
J Political Science > JK Political institutions (United States)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 24 May 2017 08:11
Last Modified: 16 May 2024 09:24

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