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How China markets its national brand in the global power marketplace (guest blog)

Lau, Celine (2012) How China markets its national brand in the global power marketplace (guest blog). POLIS: journalism and society at the LSE (13 Mar 2012). Website.

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Abstract

China is spending billions on promoting itself across the globe but how successful is this strategy? Polis Intern Celine Lau reports on a talk by Professor Jian (Jay) Wang, Associate Professor at University of Southern California’s Annenberg School for Communication and Journalism, about China’s recent venture into building soft power through public diplomacy.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/polis/
Additional Information: © 2012 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JC Political theory
J Political Science > JQ Political institutions Asia
Sets: Research centres and groups > POLIS
Date Deposited: 16 May 2017 14:46
Last Modified: 27 Jun 2020 23:07
URI: http://eprints.lse.ac.uk/id/eprint/77301

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