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How did Kony2012 go viral and should we copy it?

Beckett, Charlie (2012) How did Kony2012 go viral and should we copy it? POLIS: journalism and society at the LSE (20 Apr 2012). Website.

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In this short draft extract from a much longer paper I argue that what made #Kony2012 go viral was not the slick content or the Invisible Children brand – it was its focus on networking as an end in itself.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2012 The Author(s)
Divisions: Media and Communications
Subjects: J Political Science > JC Political theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
T Technology > T Technology (General)
Sets: Departments > Media and Communications
Research centres and groups > POLIS
Date Deposited: 16 May 2017 14:09
Last Modified: 28 Jun 2021 23:19

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