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How negative ads from diverse right-wing media makes conservative voters dislike Democratic candidates even more

Lau, Richard, Andersen, David, Ditonto, Tessa, Kleinberg, Mona and Redlawsk, David (2017) How negative ads from diverse right-wing media makes conservative voters dislike Democratic candidates even more. USApp - American Politics and Policy Blog (04 Apr 2017). Blog Entry.

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Abstract

Recent years have seen growing hostility between those who support different political parties in America. But what is the media’s role in creating this increasing dislike? In new research, Richard Lau, David Andersen, Tessa Ditonto, Mona Kleinberg and David Redlawsk investigate this “affective polarization” by exposing participants to different news sources and positive and negative political advertising. They find that hostility towards the opposite party is at its highest when conservative subjects are exposed to negative ads and can customize their news environment.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2017 The Author(s) CC BY-NC 3.0; Online
Divisions: LSE
Subjects: H Social Sciences > HE Transportation and Communications
J Political Science > JC Political theory
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 08 May 2017 15:04
Last Modified: 07 Aug 2019 23:22
URI: http://eprints.lse.ac.uk/id/eprint/76009

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