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In Canada’s election, Trudeau got the messaging right, as the other parties fumbled.

de Clercy, Cristine (2015) In Canada’s election, Trudeau got the messaging right, as the other parties fumbled. USApp - American Politics and Policy Blog (12 Nov 2015). Website.

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Abstract

Last month, Justin Trudeau led Canada’s Liberal Party to victory in the country’s federal election. Cristine de Clercy reviews the election campaign of the three major parties, and examines how the party’s leaders managed their party’s messaging to voters. She writes that in contrast to incumbent Prime Minister and Conservative Party leader, Stephen Harper’s stale, ‘more of the same’ messaging and the diffuse and unfocused messaging of the New Democratic Party, Trudeau’s positive message on the economy and the middle class was clear and continued to be appealing to voters throughout the campaign.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2015 The Author(s) CC BY-NC 3.0; Online
Divisions: LSE
Subjects: J Political Science > JC Political theory
J Political Science > JL Political institutions (America except United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 08 May 2017 10:37
Last Modified: 21 Sep 2020 23:16
URI: http://eprints.lse.ac.uk/id/eprint/75877

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