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Female candidates are more likely to use Twitter to discuss policy issues and to ‘go negative’ in their campaign.

Evans, Heather and Hayes Clark, Jennifer (2015) Female candidates are more likely to use Twitter to discuss policy issues and to ‘go negative’ in their campaign. USApp - American Politics and Policy Blog (25 Nov 2015). Blog Entry.

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Abstract

In the 2016 presidential primaries, both female candidates, Hillary Clinton and Carly Fiorina, have made extensive use of Twitter to reach out to female voters. In new research, using data gathered during the 2012 election, Heather Evans and Jennifer Hayes Clark look at how female candidates make use of Twitter. They find that women are much more likely to ‘go negative’ on Twitter, and to use Twitter to discuss policy issues, especially those that affect women the most.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2015 The Author(s) CC BY-NC 3.0; Online
Divisions: LSE
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HQ The family. Marriage. Woman
J Political Science > JC Political theory
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 08 May 2017 10:05
Last Modified: 03 Jun 2019 23:19
URI: http://eprints.lse.ac.uk/id/eprint/75846

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