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Political rebranding in the Global South: of technology tales and the Modi factor

Gulati, Saanya (2016) Political rebranding in the Global South: of technology tales and the Modi factor. South Asia @ LSE (17 Jun 2016). Blog Entry.

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Abstract

On 31 May Dr Joyojeet Pal, Assistant Professor of Information at University of Michigan, gave a talk at LSE, where he discussed Modi’s rise on social media as an important example on political brand management, and how his specific outreach strategies have evolved overtime. Here, Saanya Gulati explores the key themes raised in the discussion.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/southasia/
Additional Information: © 2016 The Author(s); Online
Divisions: LSE
Subjects: J Political Science > JC Political theory
J Political Science > JQ Political institutions Asia
Sets: Collections > South Asia @ LSE
Date Deposited: 28 Apr 2017 10:01
Last Modified: 03 May 2019 23:18
URI: http://eprints.lse.ac.uk/id/eprint/74721

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