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Modiplomacy and the dynamics of diaspora engagement: the mass-marketing of Brand India

Gulati, Saanya (2016) Modiplomacy and the dynamics of diaspora engagement: the mass-marketing of Brand India. South Asia @ LSE (13 Jul 2016). Blog Entry.

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Abstract

Although Indian PM Narendra Modi’s electoral campaign has attracted endless analysis, his diaspora engagement remains relatively understudied. But Saanya Gulati writes that his speeches to Indians living abroad offer a useful case study on nation branding. She offers examples of how consistent messaging has been packaged for different audiences, and explores the rationale behind cultivating these audiences.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/southasia/
Additional Information: © 2016 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JC Political theory
J Political Science > JQ Political institutions Asia
Sets: Collections > South Asia @ LSE
Date Deposited: 28 Apr 2017 09:24
Last Modified: 20 Feb 2019 17:09
URI: http://eprints.lse.ac.uk/id/eprint/74702

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