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PR gone wrong: the backlash effect of window dressing

de Vries, Gerdien (2016) PR gone wrong: the backlash effect of window dressing. LSE Business Review (06 Oct 2016). Blog Entry.

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Abstract

When firms overstate their qualities or obscure their not-so-good side, clients may turn their backs on them, writes Gerdien de Vries

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2016 The Author(s); Online
Divisions: LSE
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Sets: Collections > LSE Business Review Blog
Date Deposited: 24 Apr 2017 10:57
Last Modified: 25 Mar 2019 00:16
URI: http://eprints.lse.ac.uk/id/eprint/74255

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