Library Header Image
LSE Research Online LSE Library Services

PR gone wrong: the backlash effect of window dressing

de Vries, Gerdien (2016) PR gone wrong: the backlash effect of window dressing. LSE Business Review (06 Oct 2016). Website.

PDF - Published Version
Download (146kB) | Preview


When firms overstate their qualities or obscure their not-so-good side, clients may turn their backs on them, writes Gerdien de Vries

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2016 The Author(s)
Divisions: LSE
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Date Deposited: 24 Apr 2017 10:57
Last Modified: 19 Sep 2021 23:36

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics