de Vries, Gerdien (2016) PR gone wrong: the backlash effect of window dressing. LSE Business Review (06 Oct 2016). Website.
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Abstract
When firms overstate their qualities or obscure their not-so-good side, clients may turn their backs on them, writes Gerdien de Vries
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | LSE |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance |
| Date Deposited: | 24 Apr 2017 10:57 |
| Last Modified: | 15 Sep 2023 20:37 |
| URI: | http://eprints.lse.ac.uk/id/eprint/74255 |
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