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Book review: celebrity capital: assessing the value of fame by Barrie Gunter

Jones, Bethan (2015) Book review: celebrity capital: assessing the value of fame by Barrie Gunter. LSE Review of Books (12 Feb 2015). Blog Entry.

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Abstract

For readers interested in the ways that celebrities can be used to add value to products, brands or campaigns this book will be an interesting read. Readers from a more fan studies background, however, should bear in mind the author’s roots in psychology while reading, writes Bethan Jones.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/lsereviewofbooks/
Additional Information: © 2015 The Author(s) CC BY-NC-ND 2.0; Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Sets: Collections > LSE Review of Books
Date Deposited: 20 Apr 2017 08:09
Last Modified: 20 Feb 2019 16:11
URI: http://eprints.lse.ac.uk/id/eprint/73752

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