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Hit-or-miss strategies may be the reason why products flop

Chakravarti, Amitav (2016) Hit-or-miss strategies may be the reason why products flop. LSE Business Review (03 May 2016). Blog Entry.

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Abstract

Insight on consumer sentiment helps explain best sellers and market flops, writes Amitav Chakravarti

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2016 The Author(s)
Divisions: Management
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
H Social Sciences > HV Social pathology. Social and public welfare. Criminology
Sets: Departments > Management
Collections > LSE Business Review Blog
Date Deposited: 12 Apr 2017 13:28
Last Modified: 12 Apr 2017 13:28
URI: http://eprints.lse.ac.uk/id/eprint/73666

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