Cookies?
Library Header Image
LSE Research Online LSE Library Services

A fun toy or a useful watch? How do people make purchasing decisions?

Chakravarti, Amitav (2015) A fun toy or a useful watch? How do people make purchasing decisions? LSE Business Review (07 Dec 2015). Blog Entry.

[img]
Preview
PDF - Published Version
Download (138kB) | Preview

Abstract

When you add your possible choices to a wish list, you are more likely to choose pleasure over utility, writes Amitav Chakravarti

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2015 The Author(s); Online
Divisions: Management
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Sets: Departments > Management
Collections > LSE Business Review Blog
Date Deposited: 10 Apr 2017 11:57
Last Modified: 31 Jan 2019 03:58
URI: http://eprints.lse.ac.uk/id/eprint/73187

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics