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A fun toy or a useful watch? How do people make purchasing decisions?

Chakravarti, Amitav (2015) A fun toy or a useful watch? How do people make purchasing decisions? LSE Business Review (07 Dec 2015). Website.

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Abstract

When you add your possible choices to a wish list, you are more likely to choose pleasure over utility, writes Amitav Chakravarti

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2015 The Author(s)
Divisions: Management
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Date Deposited: 10 Apr 2017 11:57
Last Modified: 15 Sep 2023 19:57
URI: http://eprints.lse.ac.uk/id/eprint/73187

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