Chakravarti, Amitav 
ORCID: 0009-0001-1805-183X
(2015)
A fun toy or a useful watch? How do people make purchasing decisions?
LSE Business Review
(07 Dec 2015).
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Abstract
When you add your possible choices to a wish list, you are more likely to choose pleasure over utility, writes Amitav Chakravarti
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2015 The Author(s) |
| Divisions: | Management |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Date Deposited: | 10 Apr 2017 11:57 |
| Last Modified: | 14 Sep 2024 00:05 |
| URI: | http://eprints.lse.ac.uk/id/eprint/73187 |
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