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How can businesses measure social media influence to create value?

Polonski, Vyacheslav (2015) How can businesses measure social media influence to create value? LSE Business Review (08 Sep 2015). Blog Entry.

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Abstract

Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav Polonski

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2015 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Date Deposited: 07 Apr 2017 09:19
Last Modified: 20 Feb 2019 16:06
URI: http://eprints.lse.ac.uk/id/eprint/72908

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