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Why do academics choose useless titles for articles and chapters? Four steps to getting a better title.

Dunleavy, Patrick ORCID: 0000-0002-2650-6398 (2014) Why do academics choose useless titles for articles and chapters? Four steps to getting a better title. Impact of Social Sciences Blog (05 Feb 2014). Website.

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Abstract

An informative title for an article or chapter maximizes the likelihood that your audience correctly remembers enough about your arguments to re-discover what they are looking for. Without embedded cues, your work will sit undisturbed on other scholars’ PDF libraries, or languish unread among hundreds of millions of other documents on the Web. Patrick Dunleavy presents examples of frequently used useless titles and advises on using a full narrative title, one that makes completely clear your argument, conclusions or findings.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information: © 2014 The Author(s) CC BY 3.0; Online
Divisions: Government
Public Policy Group
Subjects: H Social Sciences > H Social Sciences (General)
L Education > LB Theory and practice of education > LB2300 Higher Education
Sets: Departments > Government
Collections > Impact of Social Sciences Blog at LSE
Research centres and groups > LSE Public Policy Group
Date Deposited: 28 Mar 2017 09:43
Last Modified: 30 Sep 2020 23:23
URI: http://eprints.lse.ac.uk/id/eprint/71059

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