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Appeals to voters’ moral foundations can be an effective rhetorical strategy for presidents.

Miles, Matthew R. (2017) Appeals to voters’ moral foundations can be an effective rhetorical strategy for presidents. USApp – American Politics and Policy Blog (06 Feb 2017). Website.

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Abstract

One challenge a president faces is convincing those on the other side of the aisle to support their policies. But can presidents convince people from the opposite party by framing issues consistently with their moral values? To investigate, Matthew R. Miles analyzes voters’ reactions to President Obama’s rhetoric when it is framed to appeal to their moral foundations. He finds that such appeals can be convincing and persuasive, trumping voters’ political ideology.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2017 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC 3.0; Online
Divisions: LSE
Subjects: J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 07 Mar 2017 13:36
Last Modified: 15 Jul 2020 23:14
URI: http://eprints.lse.ac.uk/id/eprint/69700

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