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Twitter allows political campaigns to respond to emerging issues in real-time

Bode, Leticia (2017) Twitter allows political campaigns to respond to emerging issues in real-time. USApp – American Politics and Policy Blog (18 Jan 2017). Website.

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Abstract

More than in any election in the past decade, Donald Trump was able to use Twitter as a means of reaching out to his core constituency. But how do other politicians take advantage of this new way of communicating? In new research, Leticia Bode analyzed over 10,000 tweets and nearly 1,000 television ads from the 2010 Senate elections. She finds that compared to traditional ads, Twitter is not constrained by a predetermined campaign message strategy and can be easily adapted to respond to new information in real time.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2017 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC-ND 3.0; Online
Divisions: LSE
Subjects: J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 10 Feb 2017 13:01
Last Modified: 16 May 2020 23:28
URI: http://eprints.lse.ac.uk/id/eprint/69367

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