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Positive and inclusive language and imagery can help candidates win over voters in times of crisis.

McGuire, David, Cunningham, James and Garavan, Thomas (2017) Positive and inclusive language and imagery can help candidates win over voters in times of crisis. USApp – American Politics and Policy Blog (17 Jan 2017). Website.

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Abstract

On the eve of the inauguration of Donald J. Trump as the 45th President of the United States of America, David McGuire, James Cunningham and Thomas Garavan look back at the historic 2008 campaign of Barack Hussein Obama and examine how he used speech imagery and inclusive language to portray a vision of a hopeful and positive future. By comparing the campaign speeches of Barack Obama and 2008 Republican presidential candidate John McCain, they identify important differences in the speech imagery used by the candidates and the language in which these images are captured.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2017 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC-ND 3.0; Online
Divisions: LSE
Subjects: J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 10 Feb 2017 12:27
Last Modified: 06 Jul 2020 23:13
URI: http://eprints.lse.ac.uk/id/eprint/69350

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