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How Trump’s campaign used the new data-industrial complex to win the election

Albright, Jonathan (2016) How Trump’s campaign used the new data-industrial complex to win the election. USApp – American Politics and Policy Blog (26 Nov 2016). Blog Entry.

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Abstract

This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.

Item Type: Website (Blog Entry)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2016 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC 3.0
Subjects: J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 27 Jan 2017 12:22
Last Modified: 27 Jan 2017 12:22
URI: http://eprints.lse.ac.uk/id/eprint/69110

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