Albright, Jonathan (2016) How Trump’s campaign used the new data-industrial complex to win the election. USApp – American Politics and Policy Blog (26 Nov 2016). Website.
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Abstract
This year’s presidential election was not the first ‘social media’ election, but the campaigns did take their use of online data and activism to a whole new level. Jonathan Albright writes on how Donald Trump’s campaign used ‘military grade’ data-driven psychometric micro-targeting to influence people to go out and vote for their candidate.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/usappblog/ |
| Additional Information: | © 2016 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC 3.0 |
| Divisions: | LSE |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JK Political institutions (United States) |
| Date Deposited: | 27 Jan 2017 12:22 |
| Last Modified: | 10 Sep 2025 09:43 |
| URI: | http://eprints.lse.ac.uk/id/eprint/69110 |
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