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Primary election candidates change their campaign strategies in response to both their current and (potential) future opponents

Banda, Kevin K. and Carsey, Thomas M. (2016) Primary election candidates change their campaign strategies in response to both their current and (potential) future opponents. USApp– American Politics and Policy Blog (25 Jan 2016). Blog Entry.

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Abstract

Do candidates respond to their opponents during primary elections? If so, which opponents do they engage with: those running against them in the same primary or those who they might face in the general election? In new research, Kevin K. Banda and Thomas M. Carsey show that US Senate and gubernatorial candidates alter their television advertising strategies in response to the ads aired by both their primary election opponents and their potential general election opponents. These strategies are driven in part by the competitiveness of their primary elections; candidates who won their primary elections are more likely to react to their eventual general election opponent during the primary stage of the campaign.

Item Type: Website (Blog Entry)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2016 The Authors
Subjects: J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 04 Jan 2017 14:47
Last Modified: 04 Jan 2017 14:47
URI: http://eprints.lse.ac.uk/id/eprint/68744

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