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Political candidates can successfully use targeted appeals to increase support from female voters

Holman, Mirya R., Schneider, Monica C. and Pondel, Kristen (2015) Political candidates can successfully use targeted appeals to increase support from female voters. USApp – American Politics and Policy Blog (22 Oct 2015). Website.

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Abstract

Recent presidential and congressional elections have featured growing appeals to specific groups, including women. But are these marketing techniques actually effective at persuading women voters? In new research using experiments which test how voters respond to such appeals, Mirya R Holman, Monica C Schneider and Kristin Pondel find that such identity-based targeting makes it more likely that both men and women will vote for a certain candidate. Appeals by women candidates, they write, are also more likely to be effective with women voters, as they activate group identity among women.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2015 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science.; Online
Divisions: LSE
Subjects: J Political Science > JC Political theory
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 03 Nov 2015 11:57
Last Modified: 25 Sep 2020 23:14
URI: http://eprints.lse.ac.uk/id/eprint/64291

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