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How an elevator can be key to a candidate’s electoral success

Smith, Jacob and Weinberg, Neil (2015) How an elevator can be key to a candidate’s electoral success. USApp – American Politics and Policy Blog (05 Oct 2015). Website.

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Can candidates use non-campaign advertising to help them to win elections? Using the example of North Carolina Commissioner of Labor Cherie Berry – who has her picture placed in every elevator in the state – Jacob Smith and Neil Weinberg find that this non-campaign advertising did increase her share of the vote. They write that in an era when races in competitive states like North Carolina are decided by only few percentage points, such an effect has the potential to swing the outcome of elections.

Item Type: Online resource (Website)
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Additional Information: © 2015 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science.
Divisions: LSE
Subjects: J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Date Deposited: 03 Nov 2015 10:51
Last Modified: 16 May 2024 07:51

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