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How analyzing social media data can help determine whether or not people will vote

Settle, Jaime (2015) How analyzing social media data can help determine whether or not people will vote. USApp– American Politics and Policy Blog (28 Aug 2015). Website.

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Political scientists have been trying to understand how political campaigns affect voter turnout for decades. Now, with the rise and ubiquity of social media platforms such as Facebook, those who study political campaigns have access to a new and potentially vast data source on voters’ intentions. In new research, Jaime Settle analyses over 100 million Facebook updates, finding that 1.3 percent more users in battleground states posted status updates about politics, and that this increased their likelihood of voting by nearly 40 percent.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2015 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science.
Divisions: LSE
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HE Transportation and Communications
J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Q Science > QA Mathematics > QA76 Computer software
Date Deposited: 15 Sep 2015 15:50
Last Modified: 16 May 2024 07:50

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