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A celebritização da sociedade e da cultura: entendendo a dinâmica estrutural da cultura da celebridade

Driessens, Olivier (2014) A celebritização da sociedade e da cultura: entendendo a dinâmica estrutural da cultura da celebridade. Ciberlegenda (31). pp. 8-25. ISSN 1519-0617

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In recent debates about the ever-growing prominence of celebrity in society and culture, a number of scholars have started to use the often intermingled terms ‘celebrification’ and ‘celebritization’. This article contributes to these debates first by distinguishing and clearly defining both terms, and especially by presenting a multidimensional conceptual model of celebritization to remedy the current one-sided approaches that obscure its theoretical and empirical complexity. Here ‘celebrification’ captures the transformation of ordinary people and public figures into celebrities, whereas ‘celebritization’ is conceptualized as a meta-process that grasps the changing nature, as well as the societal and cultural embedding of celebrity, which can be observed through its democratization, diversification and migration. It is argued that these manifestations of celebritization are driven by three separate but interacting moulding forces: mediatization, personalization and commodification.

Item Type: Article
Official URL:
Additional Information: © 2014 The Author
Divisions: Media and Communications
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 22 Dec 2014 15:33
Last Modified: 26 Oct 2021 23:12

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