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The celebritization of society and culture: understanding the structural dynamics of celebrity culture

Driessens, Olivier (2013) The celebritization of society and culture: understanding the structural dynamics of celebrity culture. International Journal of Cultural Studies, 16 (6). pp. 641-657. ISSN 1367-8779

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Identification Number: 10.1177/1367877912459140

Abstract

In recent debates about the ever-growing prominence of celebrity in society and culture, a number of scholars have started to use the often intermingled terms ‘celebrification’ and ‘celebritization’. This article contributes to these debates first by distinguishing and clearly defining both terms, and especially by presenting a multidimensional conceptual model of celebritization to remedy the current one-sided approaches that obscure its theoretical and empirical complexity. Here ‘celebrification’ captures the transformation of ordinary people and public figures into celebrities, whereas ‘celebritization’ is conceptualized as a meta-process that grasps the changing nature, as well as the societal and cultural embedding of celebrity, which can be observed through its democratization, diversification and migration. It is argued that these manifestations of celebritization are driven by three separate but interacting moulding forces: mediatization, personalization and commodification.

Item Type: Article
Official URL: http://ics.sagepub.com/
Additional Information: © 2013 SAGE Publications
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HN Social history and conditions. Social problems. Social reform
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Departments > Media and Communications
Date Deposited: 19 Feb 2014 10:55
Last Modified: 20 Oct 2019 01:56
URI: http://eprints.lse.ac.uk/id/eprint/55742

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