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Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly

Doherty, David and Adler, E. Scott (2014) Campaign mailers can affect voter attitudes, but the effects are strongest early in the campaign and fade rapidly. LSE American Politics and Policy (10 Sep 2014). Blog Entry.

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Abstract

Over the next two months, in the lead up to the Congressional midterm elections, households will be bombarded with campaign publicity including mailers, which will aim to convince them to vote for one candidate over another. But are such mailers an effective campaign tactic? In new research that uses data from the 2012 elections, David Doherty and E. Scott Adler find that if sent out in the months prior to election, both positive and negative campaign mailers can be effective in increasing candidate recognition, and voter turnout. They also find that mailers sent closer to the election have little effect on voters’ attention and intention, likely because interested voters will have already found out about candidates by this point.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2014 The Authors; Online
Divisions: LSE
Subjects: H Social Sciences > HE Transportation and Communications
J Political Science > JA Political science (General)
J Political Science > JK Political institutions (United States)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 17 Oct 2014 08:56
Last Modified: 20 Feb 2019 15:08
URI: http://eprints.lse.ac.uk/id/eprint/59824

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