Cookies?
Library Header Image
LSE Research Online LSE Library Services

Evaluation of international and non-governmental organizations’ communication activities: a 15 year systematic review

O’Neil, Glenn (2013) Evaluation of international and non-governmental organizations’ communication activities: a 15 year systematic review. Public Relations Review, 39 (5). pp. 572-574. ISSN 0363-8111

Full text not available from this repository.
Identification Number: 10.1016/j.pubrev.2013.07.005

Abstract

This purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995-2010 based on a systematic review of available evaluation reports (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations.

Item Type: Article
Official URL: http://www.journals.elsevier.com/public-relations-...
Additional Information: © 2013 The Author
Divisions: Methodology
Subjects: J Political Science > JF Political institutions (General)
Sets: Departments > Methodology
Date Deposited: 21 Aug 2013 07:16
Last Modified: 20 Jun 2020 01:46
URI: http://eprints.lse.ac.uk/id/eprint/51792

Actions (login required)

View Item View Item