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Purpose and progress in the theory of strategy: comments on Gavetti

Winter, Sidney G. (2012) Purpose and progress in the theory of strategy: comments on Gavetti. Organization Science, 23 (1). pp. 288-297. ISSN 1047-7039

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Identification Number: 10.1287/orsc.1110.0696


This article comments on the behavioral theory of strategy advanced in Gavetti [Gavetti, G. 2012. Toward a behavioral theory of strategy. Organ. Sci. 23(1) 267–285]. His proposal offers valuable insights into the cognitive aspects of strategy when leaders are trying for big wins. It provides less guidance for understanding the actual achievement of success, partly because it underestimates the role of serendipity and of contextual factors illuminated by prior strategy research.

Item Type: Article
Official URL:
Additional Information: © 2012 Institute for Operations Research and the Management Sciences
Divisions: Management
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
JEL classification: L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance
Date Deposited: 28 Jun 2012 08:29
Last Modified: 13 Apr 2024 17:09

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