Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb. pp. 17-19. ISSN 0001-8295
Full text not available from this repository.Abstract
Justin Kirby, DMC, and Alain Samson, LSE/LRCG, report on how UK companies are using the NPS, and ways in which its use can be improved
| Item Type: | Article |
|---|---|
| Official URL: | http://www.admapmagazine.com |
| Additional Information: | © 2008 WARC - World Advertising Research Center |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HF Commerce |
| JEL classification: | M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M30 - General |
| Date Deposited: | 07 Jan 2009 12:50 |
| Last Modified: | 11 Dec 2024 23:18 |
| URI: | http://eprints.lse.ac.uk/id/eprint/21881 |
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