Fasolo, Barbara ORCID: 0000-0002-4643-5689, McClelland, Gary H. and Todd, P. M. (2007) Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing Theory, 7 (1). pp. 13-26. ISSN 1470-5931
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Identification Number: 10.1177/1470593107073842
Item Type: | Article |
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Official URL: | http://mtq.sagepub.com/ |
Additional Information: | © 2007 SAGE Pub;ications |
Divisions: | Management |
Subjects: | A General Works > AC Collections. Series. Collected works |
JEL classification: | D - Microeconomics > D4 - Market Structure and Pricing M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing D - Microeconomics > D0 - General |
Date Deposited: | 16 Jul 2008 14:16 |
Last Modified: | 11 Dec 2024 23:08 |
URI: | http://eprints.lse.ac.uk/id/eprint/16208 |
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